Great news for the Great Minnesota Get-Together
Call it St. Kate’s on a stick.
At long last, St. Catherine University will have a booth at the Minnesota State Fair. Alumnae have requested a St. Kate’s State Fair booth for years. In fact, it is the second most-requested exhibit in the Education Building.
“This is a golden opportunity to showcase the spirit of St. Kate’s and get our name in front of thousands of people,” says Vice President for External Relations Marjorie Mathison Hance ’70. “We urge alumnae to stop by our booth and even volunteer to staff it.”
The 12-day event runs from Thursday, Aug. 23, through Labor Day (Sept. 3) this year. Click here to learn more about volunteering for a four-hour shift.
Longtime St. Kate’s staff member Scott Pakudaitis is coordinating the State Fair presence for the University, along with Annual Fund Director Stacy Rooney MAOL’06. Together they are recruiting more than 100 volunteers and brainstorming what kind of giveaways will be both portable and memorable in an environment where even bacon comes on a stick.
“This kind of visibility ties directly to the goals of the University’s strategic plan,” says Pakudaitis, a research analyst in the Office of Institutional Research, Assessment and Planning. “We’re proud of who we are. We’ve got a great school, great students and a great faculty, and we want more people to know about us.”
About the fair
The Great Minnesota Get-Together draws more than 1.7 million people over the course of 12 days — and boasts the highest average daily attendance of any state fair nationwide. Famed for its midway rides and farm animals, its butter sculptures and greasy cheese curds, the fair also showcases the state’s cultural and educational offerings.
Many private colleges and universities, especially, view a State Fair booth as a key piece of their marketing strategy — an effective way to build relationships with graduates and raise the institution’s profile.
“Earlier this year we had our first Shout Out St. Kate’s Day, which was wildly successful,” explains Mathison Hance. “Our presence at the State Fair will help us continue to move our brand from ‘strong but quiet’ to ‘vibrant and well known.’”
Volunteers will work in teams of three people for four hours and will wear the colorful “Shout Out St. Kate’s” T-shirts introduced at the University’s first Shout Out day in February. Talking points about the University and other training will be provided.
“We’re so pleased to have our alumnae and donors represent us,” Rooney says. “I can’t think of a better way for them to lead and influence.”