St. Kate’s recognized at Education Advertising Awards
St. Catherine University’s Office of Marketing and Communications won five awards at the 28th Annual Education Advertising Awards sponsored by Higher Education Marketing Report.
More than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries submitted close to 3,000 entries for the 2012 competition — the largest awards in the nation for educational advertising.
St. Kate’s was recognized in Group 3 (schools with 5,000-9,999 students) for the following categories:
- Direct Mail — Bronze Award for an Annual Fund brochure produced last fall, based on the theme “Choose St. Kate’s … Again”: The theme and visual identity, launched this academic year, aim to connect alumnae with the University as it is today while evoking memories of their own student experience. Writer Pauline Oo and designer Michelle Wright also collaborated on two additional print pieces, magazine ads and the Annual Fund website.
- Logo/Letterhead — Merit Award for a new Dew Drop Dash logo: Designer Michelle Wright created this footprint logo in anticipation of the May 2014 expansion of the annual Dew Drop Dash, which is expanding from a run throughout the St. Paul campus to a 5K that begins on campus, moves through the neighborhood and ends in the Highland Park business district.
- Total PR Program — Merit Award for Shout Out St. Kate’s Day: From a social media campaign and vibrant website to an appearance outside the Manhattan studios of The Today Show and a student video contest that yielded twice the expected entries, the first Shout Out St. Kate’s Day “accomplished what it aimed to do,” says Amy Gage, director of marketing and communications at St. Kate’s. “Our goal is to increase the University’s visibility nationwide and raise awareness of the transformational education we provide in partnership with our students.”
- Poster — Merit Award for a poster to promote Crimes of the Heart, a play produced by the Department of Music and Theater: Production artist Joey Blanchard “used vibrant colors and arresting imagery to create a graphic design that would stand out on crowded bulletin boards throughout the St. Paul and Minneapolis campuses,” says Mary Beth Arthaud, print communications manager.
- Other — Merit Award for a Development Giving Guide: Produced by longtime art director Carol Evans-Smith and writer Elizabeth Child, the Giving Guide both showcases campus beauty through commissioned drawings and helps donors make decisions about planned gifts to St. Catherine. Giving officers helped shape the book, which they use for in-person meetings with alumnae and other donors.
The national judging panel included higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.
See also: Arts