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Shout Out St. Kate’s Day drew engagement from across America

The St. Kate's crew at the Today Show.
The St. Kate's crew at the Today Show.
Meg Zrini, NBC News.

The first ever “Shout Out St. Kate’s Day" Wednesday, Feb. 29, gave alumnae and St. Kate’s fans across America the opportunity to express their enthusiasm.

The External Relations Department of St. Catherine University designated Wednesday, Feb. 29, 2012, as Shout Out St. Kate’s Day and invited students, alumnae, faculty, staff and friends of the University to share their stories.

City Council shouts out early

A week prior to the event, the Saint Paul City Council passed a resolution proclaiming Wednesday, Feb. 29, 2012, as "Shout Out St. Kate's Day" in the city of St. Paul.

Third Ward City Council member Chris Tolbert read the resolution that concluded with "the Council of the City of St. Paul gives a hearty 'shout out' to St. Catherine University and her faculty, students, staff, alumnae and friends.”

Students on a mission

Many students at St. Kate's donned purple and gold gear and wore shirts and stickers for Shout Out St. Kate's Day. Stickers encouraged people around them to "Ask me about St. Kate's" or pose the question "What's a Katie?" Students came together to build snowmen, carve out messages in the slushy snow and share their pride across both campuses.

St. Kate’s also invited students across both University campuses to create a video that expresses the “Spirit of St. Kate’s,” and more than 20 videos were submitted in the contest.

Some student groups journeyed off campus with their messages and school spirit. Students volunteering for Community Work and Learning wore their shirts to schools and other locations throughout the day.

As part of Occupational Therapy Day at the Minnesota Capitol, more than 50 students gathered in the Rotunda to "shout out" their Katie pride and pose for a photograph, after meeting with their legislators to advocate for occupational therapy issues. They were joined by faculty, alumnae and legislators, as they held up the sign "Katies make a difference." 

Alumnae engagement

Congresswoman Betty McCollum ’87 offered her congratulations to St. Kate’s via video posted on her Facebook page and on the Shout Out St. Kate’s webpage.

 Numerous alumnae and friends posted photos, videos and “shout outs” on the University’s Facebook page throughout the day and sent numerous photos to the University that are now featured on the University’s flickr site. Among them, the Sisters of St. Joseph of Carondelet shared a video with a "shout out" to St. Kate's.

In the Twin Cities, groups of alumnae rode the light rail system from the Mall of America to downtown Minneapolis and shared their stories and photos. Another group gathered on the trampolines at SkyeZone Sports in Plymouth and found themselves on the KARE-11@4 p.m. newscast.

Organized by Alumnae Relations staff, alumnae chapters and groups across the country shared their stories in their workplaces and communities. In the Twin Cities, alumnae groups at 3M, Target and Ecolab celebrated at their businesses, while chapters in Kansas City, Chicago and Orange County, Calif., organized alumnae events.

NBC’s Today Show sightings

Development Gift Officer Amy Polski-Larson and NYC-based alumnae Margot Note '99, Mary Habstritt '82, Beverly Diederich' 92 and Teresa Rolling Radzinski '86 hit the ropeline outside Rockefeller Center during the Today Show to display signs created by University MarComm Designer Michelle Wright.

Attracting attention from Today Show Hosts Ann Curry and Al Roker, their efforts earned a “shout out” from the Today Show blog later that morning.

#ShoutOutStKates Twitter trend

Creating so much activity on twitter that it earned “trending” status on the site at one point, St. Kate’s friends and fans posted their passion and appreciation to St. Kate’s throughout the day under the hashtag, #shoutoutstkates.

Some highlights included:

  • Rondi Persaud: "Thanks to St. Kate's, I made lifelong friends and obtained an outstanding education. Yeah! #shoutoutstkates"
  • Kelli Beard: "At St. Kate's, I learned how to think, pray, and lead as a woman. #shoutoutstkates"
  • Christina P: "Going to St. Kate's was the best decision I made. #shoutoutstkates"

University Business magazine editor Melissa Ezarik noticed the twitter messages and posted: "#highered: Noticing #ShoutOutStKates tweets? St. Catherine U's plan explained: bit.ly/xZD7yh Good blend of local & wider outreach."

Mint Press News staff reporter Janessa Schilmoeller, also expressed her appreciation: "thanks @StKate for inspiring women to become leaders in the fight for social justice worldwide #shoutoutstkates"

Area businesses offered discounts

Twin Cities and Highland Park businesses also expressed their support for St. Kate's. The Mall of America’s digital signs featured St. Kate’s factoids throughout the day and Highland Park businesses Xpresso Royale (formerly Brewberries) coffee shop,  Gypsy Moon gift store, Pearl Vision, R. F. Moeller Jewelers and S & S Hardware offered discounts. 

March 2, 2012 by Julie Michener, Melissa Kaelin, MarComm staff

See also: Alumnae/i, Students